Marketing, Political Communication and Digital Reputation
Communication and digital marketing to build reputation with voters
PIPPA is a company specialized in political marketing and communication, with great expertise in digital marketing. Our mission is to build and strengthen the reputation of our clients in a consistent and safe way towards the electoral and/or political campaign that presents their robust and relevant brand.
PIPPA's multidisciplinary team engages with you and for you: it is made up of a journalist, marketing analyst, art director, scriptwriter and social media expert, with experience in political and electoral campaigns.
Take your interaction and communication with your audience to the next level. Fly with PIPPA.
Why is building Digital Reputation so important?
Because expanding spaces is essential. Face-to-face contact and physical presence are extremely important, but they must go hand in hand with the new “word of mouth” driven by virtual platforms. According to DataSenado, in 2019, social media already influenced the vote of 45% of the population. What’s more, 80% of those interviewed said they used WhatsApp as a source of information.
In this scenario, political communication has become essential for those who want to enter the campaign with a solid, influential, and powerful image. Without it, any other effort is ineffective. A path of no return that will only become stronger in this and future campaigns.
Services the company offers
What can the PIPPA team do for your image and your campaign?
01/ Political communication
• Diagnostics and imaging consultancy
• Action planning
• Definition of communication strategies
• Content for social networks
• Identity development
• Paid media management
• Articles
• Customer Service 2.0
• Direct Marketing Strategies (WhatsApp)
02/ Political/Electoral Campaign
• Strategic Campaign Planning
• Identity creation
• Content generation
• Design
• Digital marketing (paid media strategies and segmentation)
• Image monitoring
• Photography
• Stock coverage
• Scripts and video production and editing
03/ Press consultancy and relations
• Production of texts and articles
• Vehicle prospecting
• Press service
• List of sources
• Follow-up
• Crisis plan
• Mailing list
• Clipping
• Strategic information bank
04/ Media training
• Training to assist journalists
• How to communicate with different media outlets (TV, radio, print, web)
• Simulation of interviews (exclusive and collective)
• Meetings with the press
More about the company and coordination
Ilma Geovanini
Advertising professional, marketing analyst with over 20 years of experience in communications.
Specialist with an MBA in Political Marketing and Government Communication from the Public Law Institute of Brasília – IDP, and an MBA in Digital Media Management from the Higher School of Advertising and Marketing – ESPM São Paulo, and
Founder of Lore Comunicação (lorebr.com.br) and the third sector news portal Um Social (umsocial.com.br).
He worked at Rede Gazeta for 9 years and at Rede Tribuna for 4 years. He worked in advertising agencies and press offices. He has worked in majoritarian and proportional political campaigns since 2010.